News Live works with some of the world’s leading brands and events agencies to create a broad portfolio of creative, exciting and engaging consumer and B2B events. Our clients include Sky Sports, Klarna, Volvo, Harrods and many more...

News Live works with consumers and B2B brands to develop sponsorship packages and custom events that reach valuable audiences with high-quality content. We collaborate with event agency partners to provide audience and content for their clients' event activations. At News Live, we build long-term relationships with our clients by working closely and proactive with them to ensure that events run smoothly and to their full potential.

Volvo sponsors RunFestRun

 

Objectives

To position Volvo with an affluent outdoor family audience who want to get outside and connect with nature.

To use a health and fitness event to promote their partnership with British Triathlon.

Solution

Volvo partnered with RunFestRun as headline sponsor of the inaugural festival. Onsite branding included sponsorship of the main stage (which featured artists such as Olly Murs and Razorlight) with vehicles positioned on each side of the stage for premium brand visibility. 

To enhance engagement with the target family audience, the ‘Volvo Tips’ was promoted as a key feature within the festival. Using 150 sqm of experiential space, Volvo fully immersed themselves in the festival’s family ‘insect’ theme with a bug arts and crafts area and bug themed adventure zone. Volvos were also prominently positioned at the finishing line of the Big Bug Fun Run to collect ‘pollen’ that runners amassed along the route to determine team winners in the vehicle boots.

The activation was launched at RunFestRun and won the brand an industry BE Connected Aware, with Volvo subsequently using it within their entire events programming for 2019.

Results

Volvo received extensive brand, PR reach and coverage through RunFestRun’s pre & post event campaign, along with significant brand engagement during the event across social platforms. The test drive team were busy all weekend with families looking to try out the vehicles onsite.

The complete offering elevated the brand experience to become a hugely successful core part of a new festival; as a result, Volvo quickly signed as headline sponsor for RunFestRun 2020 (now taking place in 2022).

RunFestRunVolvo logo

 “It is more important than ever post-pandemic to celebrate the progress and phenomenal achievements in women’s sport. We have seen some astonishing moments throughout the year, not just in women’s sport but the contribution of these nominees to sport in general, from the success of The Hundred to the extraordinary story of Emma Raducanu that moved the nation. Sky Sports is pleased to play a part in the celebration of these incredible women.”

Jonathan Licht
MD of Sky Sports

Sky Sports sponsors Sportswomen of the Year Award 

For 2021 The Sunday Times partnered with Sky Sports as headline sponsor of The Sunday Times Sportswomen of the Year Awards which celebrated its 34th year and a groundbreaking year for women's sport.

The awards campaign ran from September to November across all of The Sunday Times brand channels; print, digital, newsletters and social. In total 139k public votes were cast including for the Sky Sports Team of the Year category which was won by GB Cycling duo Laura Kenny and Katie Archibald.

The award campaign culminated in a virtual awards ceremony and in person screening event. The virtual event included attendees from key sporting organisations including England Netball, LTA, The Sport and Recreation Alliance and Women in Sport and a number of sports clubs held viewing parties to celebrate a fantastic year of women's sport.

The award results were covered extensively by The Sunday Times, The Times and The Sun and were also picked up by media outlets including BBC Sport, The Mirror,The Daily Mail and Yahoo. Both talkSPORT and Times Radio covered the awards results throughout the following day. High profile winners including Emma Radacanu, Laura Kenny, Katie Archibald and Beth Shriever posted about the awards on their social media channels. Sky Sports also supported the awards launch, voting promotion and results across their brand channels including online and social and featured interviews with the winners.

 

The Sunday Times Sportswomen of the Year Awards

Find out more

For more information and the opportunity to become a Sponsor, please contact [email protected]